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Top Features Every Fintech App Should Have In 2024

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Building a fintech app? Read this blog to discover the top features that every fintech app should have in 2024.

Somish Kakadiya

August 15, 2024

The financial technology landscape is rapidly transforming as we advance into 2024. Imagine entering a bank where each transaction is customized to your preferences, all services are accessible with a few clicks on your smartphone, and managing your finances is as simple as conversing with a friend.

This is not science fiction; it is the emerging reality of fintech. Investing in Fintech apps is must for remaining at the forefront of the industry, as innovation is pushing it forward. The following is a list of the most prominent fintech app features currently establishing the benchmark for building financial apps this year. 

What Is Fintech App Development?

Fintech apps are web or mobile applications that facilitate the management of finances by individuals or organizations. Various fintech applications are available to meet various financial requirements. Fintech app development is creating such applications using the most recent technologies, essential fintech app features, and optimal development practices, and project management methods.

The primary objective of fintech mobile app development is to address a specific type of issue for the end user. Therefore, the developers are required to create the features that are required for the application selectively. Fintech app development in India is centered on providing the most exceptional UI and UX in an era of intense competition to create the most outstanding app in a specific niche. 

Also read: Disclosing the Cost Models for Fintech App Development

Popular Types of Fintech Apps

The field of fintech mobile app development offers for a great deal of creativity, with a variety of apps already on the market and more to come. If you're new to fintech and wondering what type of app to build, consider the following:

  • Mobile banking apps:

These apps allow you to manage many financial transactions from your mobile device. They also provide vital services to previously unbanked people, especially in underdeveloped countries.

  • Investment Apps:

These are ideal for folks who do not have a huge amount of money or access to a broker. The finest financial apps frequently feature lectures and simulated stock markets to assist new users learn and practice.

  • Insurance Apps:

These applications make it easier to evaluate policies, file claims, and acquire quotations, which can be especially useful in stressful situations such as accidents, health difficulties, or lost luggage.

  • Peer-to-Peer (P2P) Lending Apps:

These applications offer an alternative to traditional loans from financial institutions, often at lower interest rates. However, to limit risk, P2P platforms typically offer lesser loan amounts than huge financial institutions. 

Also read: Top Reasons Why Business Should Invest in Fintech Apps 

Must-have Features for a Fintech App

The success of any fintech application is contingent upon its capacity to address the market's evolving requirements and trends. An efficient fintech application necessitates not only an application with visually appealing and aesthetic designs, but also an inclusive and universal interface and transparency. 

A list of 20 essential features for a fintech application has been meticulously selected.


  • Biometrics and Authentication

In the current environment, fraudulent activities are becoming increasingly concerning. It is crucial to ensure that users feel secure, and conventional safety protocols, including passwords and PINs, must be revised.

Consequently, cutting-edge safety measures, including authentication, fingerprints, facial recognition, and voice recognition, will effectively supplant traditional safety measures.

Consequently, users will experience improved security, convenience, and a frictionless experience (as they will not be required to input their PIN or password during the sign-in process).

  • App Tours and Seamless Onboarding Process

The initial impression is also the best in fintech applications. The customer has picked your fintech application from among the many available, and you must live up to their expectations. This can be accomplished by providing seamless financial app onboarding and app tours that walk users through the application's functionality.

We never know what the consumer knows, therefore it is prudent to offer them a tour before they begin. This will allow them to navigate the program with ease.

As a result, there will be more engagement and adoption of Fintech software, lowering user irritation. Most crucial, keep a skip option on the screen for older and more experienced users to save time. 

  • Multi-layered Security

Fintech app security is currently not only a feature but also a basic necessity. To create multi-layered security and foster user trust, security techniques including encryption, multi-factor authentication, fraud detection and prevention, and vulnerability management can be employed.

Users will enjoy a secure fintech experience as a result, and they'll tell others about it. Consequently, the most crucial component of a fintech app is the provision of multi-layered security.

  • Intuitive User Interface (UI) and User Experience (UX)

Every fintech application is founded on the principles of simplicity and clarity in the user interface and user experience. The more intricate the design, the more probable it is that users will abandon the application.

In other words, they not only entice users but also establish trust. If users are satisfied with the application, they are more inclined to recommend it to their friends and family. Above all, a user interface and user experience that are intuitive can increase retention, boost conversion, and promote usability. 

  • Real-time Alerts and Notifications

One cannot be certain of anything due to the technological advancements that fraudsters employ. Users will be informed of any transactions or anomalous log-ins on their accounts through the use of real-time alerts and notifications. This will enable users to take proactive measures and ensure the security of their accounts.

Real-time alerts and notifications will provide users with a sense of security and ensure that they are kept informed of all circumstances. Subsequently, there will be an increase in trust, financial awareness, and user engagement.

  • Language Options

Inclusivity is of paramount importance in the contemporary globalized world. You will never be aware of the language that your consumer prefers. This will ensure that the consumer can use the application without any language barriers and will help them feel included by providing them with all the languages and allowing them to select one.

As a result, this will enhance the user experience, accessibility, and user base. Trust and inclusivity will be fostered by permitting them to utilize the application in their preferable language. 

  • Live Chat and Chat Bot

Avoid leaving your audience in suspense. Provide them with immediate assistance by employing a chatbot and live messaging. The advantage of employing a chatbot is that it is operational around the clock. The chatbot will provide the predetermined information to address the customer's requirements whenever they require it.

Consequently, consumers will experience a sense of security, which will enhance their overall experience and increase their likelihood of becoming loyal customers. 

  • Account Management

Imagine your account without a managing center; wouldn't it be frustrating? Having a central location that enables you to effortlessly manage credit cards, accounts, transfers, and received funds.

In order to optimize account administration, it is imperative to implement an efficient user interface design. A central hub for account management offers a consolidated view of the account, simplified transactions, and improved budget and monitoring. 

  • Cross-platform Integrations

Users of the present day can seamlessly transition between devices such as tablets, smartphones, and PCs. The fintech app design must be compatible with all devices in order to earn the trust of the consumer. Most importantly, the fintech application should operate seamlessly on any device that the user owns.

A compatible fintech UX UI design will enhance user retention and conversion rates. Inclusivity is the foundation for cultivating a loyal consumer base and establishing trust. 

  • Voice Assistant

The fintech design should be user-friendly for all individuals. Your user may be disabled or experiencing difficulty accessing the fintech application. By providing them with the voice assistant feature, they can conduct transactions without needing to contact the device.

Additionally, users who are visually impaired, on the go, or who prefer a natural language interface will greatly benefit from this feature. 

  • Data Visualization

Users, particularly those who are unfamiliar with financial management, may find it burdensome. The issue can be resolved by employing captivating images, diagrams, and infographics. This will provide them with a comprehensive understanding of their activities and enable them to administer their account with ease.

Therefore, they can obtain a more comprehensive understanding of the fintech product, track their progress toward financial objectives, and identify spending patterns. 

  • Personalized Dashboards

The conventional one-size-fits-all approach is not applicable to the development of fintech applications. The design should be customized to meet the user's requirements. Each user employs the application in a unique manner; some exclusively conduct transactions, while others utilize it for financial management.

In other words, fintech designs should be modified in accordance with the user's actions. Modifications include the arrangement and prioritization of information, the establishment of personalized alerts and notifications, and the customization of financial insights. This will foster a sense of appreciation and comprehension among the users.  

  • Scanners and QR Codes

Efficiency and convenience are essential in the fast-paced fintech landscape. The more user-friendly and efficient the process, the more likely it is to be successful. The era of manually typing a recipient's number to transfer money is over. The risk of mistyping the number and transferring the money to an unintended recipient is eliminated by the use of QR codes and scanners, which guarantee frictionless transactions.

  • Multiple Payment Gateways

The fundamental principle is inclusivity. It is impossible to predict which payment gateway customers favor. If they are unable to locate their preferred payment gateway, they may forsake the fintech application.

For example, if you favor PayPal as a payment method and the fintech application does not include PayPal, would you not consider making the payment? As a result, the presence of multiple payment gateways will increase user adoption, improve accessibility, and decrease the number of transaction failures.

  • Digital Wallets

In the FinTech apps, digital wallets are among the most secure and convenient methods of making a payment. For example, consider the difficulty of inputting the details of your credit or debit card during the checkout process.

Users are able to make payments in a timely and efficient manner by utilizing digital purses. With digital wallets, users have the option to deposit the wallet either prior to or during the transaction.

This will mitigate attrition and second thoughts among users during the payment process. Additionally, the likelihood of payment data theft or misuse is diminished due to the fact that the payment is processed within the application. 

  • Gamification

It is the most effective feature in fintech UX design to incorporate gamification into fintech applications. The utilization of fintech applications will no longer be a burden with the implementation of gamification. Fintech applications are frequently associated with finance, which frequently lead to user frustration.

The introduction of rewards and gaming elements, such as motivating and engaging elements, will alleviate their anxiety. Consequently, engagement, financial literacy, and motivation will all be improved.

  • Artificial Intelligence

Your fintech product will be rendered obsolete if it is not implemented in conjunction with the proliferation of AI in all sectors. Additionally, the landscape's future is predicated on intelligent and personalized guidance. Consider an application that extends beyond account management and transaction assistance to provide financial insights and guidance based on your activities.

That is AI for you. In conclusion, AI will provide users with automated financial duties, fraud detection and prevention, and personalized financial insights. It is imperative to incorporate AI into fintech applications in order to improve the user experience.

  • Analytics and Reporting

Financial stability necessitates a deeper understanding of one's spending habits. Users would be able to make informed judgments about their spending patterns if analytics and clear reporting are included. Financial honesty will teach them and foster trust.

Providing complete analytics and reporting, such as category breakdowns, trend analysis, and net worth and cash flow statements. 

  • Customer Support

Even the most cutting-edge and modern fintech apps require customer service. We can never predict when issues will arise. Most importantly, users receive dependable and prompt help. They will endure if you look after the users.

As a result, your FinTech app will become more dependable due to an increase in user adoption, customer retention, and confidence.

  • Regulatory Compliance

Compliance with regulatory requirements is one of the primary benefits of a fintech application. Staying informed about regulations, fintech design trends, and transparency will foster trust with users and convert them into loyal customers. In summary, regulatory compliance will provide you with a competitive advantage in the current market. 

Enhance Your Fintech App With Fintech App Development Services From Vasundhara Infotech

Vasundhara Infotech, a fintech app development company, is at the forefront of financial technology, revolutionizing user experiences. Our team of talented designers creates digital experiences that captivate and retain consumers, surpassing the mere creation of an application.

Our talented designers create digital experiences that engage and retain customers, going beyond mere app production.

Our designers' excitement and expertise enable them to create intuitive interfaces that foster trust, security, and long-term customer connections. Hire the top designers in the field to create your fintech app.

Take a look at our services and work with us to build the greatest financial app. Request for a FREE quote, and our skilled staff will take it from there. Let's make it happen!

Conclusion

The Fintech industry is expanding steadily. Clients are being astounded by the Finance App Developments of numerous fintech app concepts that are acquiring momentum. Additionally, these concepts are generating considerable interest among consumers. Nevertheless, business proprietors are beginning to experience success with these applications.

Fintech applications are increasingly ingrained in the market due to their numerous advantages and opportunities for humanity. Additionally, they assist organizations in enhancing customer satisfaction, establishing trust, and delivering exceptional customer service.

Contact Vasundhara Infotech, a fintech app development company with the most talented Fintech software developers, to take advantage of the growing Fintech industry. Make an informed decision when selecting a partner to help you optimize the advantages of technology for your organization.

FAQ's by Fintech App Should Have In 2024

Fintech app development involves creating software applications designed to manage financial transactions, investments, budgeting, and other financial services through digital platforms.

Key steps include defining the app’s purpose, conducting market research, designing the user interface, developing the app’s backend and frontend, integrating security features, testing, and finally launching and maintaining the app.

Essential security fintech app features include multi-factor authentication, encryption for data transmission, biometric login options, and real-time fraud detection systems.

UX is crucial; a seamless, intuitive interface ensures that users can navigate the app easily, making financial transactions and management straightforward and efficient.

AI and machine learning enhance fintech apps by enabling personalized financial advice, automating customer service through chatbots, and improving fraud detection with predictive analytics.

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Somish Kakadiya

Founder & CTO of Vasundhara Infotech, he pioneers technological solutions. His vision and expertise drive product development, positioning the company at the forefront of innovation.

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